Born from a desire for something better

Peach & Fox was born from a desire to create children's resortwear that felt as considered and elevated as the destinations it was designed for.

After graduating from London College of Fashion, I trained in law and went on to build a 15-year career as a senior finance executive in London, before relocating to Abu Dhabi with my family. Inspired by the effortless luxury of beach club living in the UAE - and genuinely frustrated by the lack of timeless, premium children's swimwear available - I returned to my creative roots.

I created Peach & Fox and named it after my two youngest children. Every print is designed by me, in our home in Abu Dhabi. Every product has been chosen, tested, and refined with the eyes of a parent who cares deeply about what touches her children's skin, what ends up in the ocean, and what actually lasts beyond a single holiday.

Peach & Fox is about quality, sustainability, understated luxury, modern family travel, and making everyday beach and pool moments feel beautifully memorable. It blends the relaxed sophistication of Mediterranean summers with the modern luxury beach club culture of the UAE.

Every collection is designed to feel elevated yet effortless - created for families who value thoughtful design, quality craftsmanship, and pieces that become part of their favourite holiday memories.

See you on the beach,
Lois xx
Founder & CEO